A towering cockerel, briefly perched at Ness Point in Lowestoft, has been removed just a day after its grand installation.
The 21-foot-tall depiction of Cornelius, the Kellogg’s mascot, was erected as a nod to the UK’s most easterly point—where the sun first rises and many enjoy their morning cereal. However, the striking marketing installation was short-lived, as the sculpture was dismantled and taken away after just 24 hours.
Crafted by skilled sculptors, the cockerel was mounted atop the country’s largest weathervane, designed to rotate with the wind. The intricate model took two months to construct before it briefly became a focal point for locals and visitors alike. Despite its fleeting presence, Cornelius certainly made an impression before his unexpected departure.
Kellogg’s is not the first major brand to be linked with Lowestoft. The town also has a rich industrial history, once being home to Sanyo television production and still housing a Birds Eye factory.
While Cornelius may no longer be watching over Ness Point, his brief stay has certainly sparked conversation in the community as to how can we make the Ness Point visitor experience more memorable?